Message-development-for-change-communication-plan

A global leader in pharmaceuticals and diagnostics was migrating IT data centers at several locations around the world. The team needed a strong message to tell its story. We led a team brainstorm session to determine stakeholders’ questions, then developed key messages that addressed those concerns. And we ensured the messages told a compelling case for change to encourage adoption. 

RELATED: STRATEGY & PLANNING, MESSAGE DEVELOPMENT