group of yound employees smiling looking out at camera

It should be no surprise that Millennials are now the majority of the workforce, but did you know they will make up 75% by 2030? This digital generation demands communication that’s fast, targeted and convenient.

But surprisingly, Millennials’ communication preferences are relevant to all generations. With technology changing so rapidly, every employee is time-pressured and overloaded.

Follow these five tips to reach your entire employee audience:

Boil

1. Keep it short.
Communication needs to work across all devices, which means you need to get to the point long before a mobile user’s finger cramps from scrolling. Try to keep writing to about 250-300 words to keep everyone’s attention.

Set

2. Simplify.
Employees shouldn’t need an Oxford English Dictionary or a corporate glossary to understand an email. Remove jargon and use clear language to avoid misinterpretation.

Chop

3. Make it friendly.
Write like you are having a conversation by addressing the reader. Try using “you” instead of “all employees.”

Sprinkle

4. Focus on your audience.
Readers always want the answer to one question: “What does this mean for me?” So tell them. For change communication it could be as simple as “Here’s what’s changing” with a bulleted list.

Serve

5. Do something unexpected.
Baby Boomers have seen it all and Millennials want something exciting. Wow them with something they have never seen before like a pop-up booklet for their desk or turn training into a game.

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