You have great ideas for improving employee communication in your organization, but leaders don't listen. How can you change this unfortunate situation and convince senior leaders to accept your recommendations? One key strategy is to use evidence to make your case. 

Here are five types of data and how to use them

 

Evidence How to
number 1 Benchmarking "admired" companies Find examples of how top companies—those your leaders most admire—communicate, and tell the story of the approaches those companies use to reach and engage employees.
number 2 Industry/trends studies Leverage research studies conducted by consulting or research firms that provide specific data or big-picture perspective.
number 3 Demographic analysis Learn the demographics of the people that work at your company, including age, length of service, geography, job family/level and languages spoken. Use this data to bolster your recommendations for communication channels or strategies.
number 4 Communication survey data Use survey data from an annual employee communication survey, engagement survey, web and other usage metrics and spot surveys. Include in reports and plans, or develop a scorecard that demonstrates results.
number 5 Qualitative research (focus groups) Conduct employee focus groups (face-to-face or virtual) for an open-ended inquiry about overall communication effectiveness or specific issues. Interview senior executives or key stakeholders to gain their perspectives and gather their ideas.
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