Employees are restless readers—if you can’t grab their attention in your headline, they will skip your message and move on. Twitter is full of ideas for catchy headlines. Here are some tips based on Twitter’s “most-clicked” tweets.
| Tip | Rationale | Most popular tweets | ||
| Ask a question. | Questions entice people to read more to find the answer—especially if it’s on an interesting or provocative topic. |
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| Tell them how. | People want to know how your message relates to their world. Explain how to do something that makes their lives easier. |
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| Use powerful words. | The most commonly used words in the top tweets were: best, most, worst and great. |
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