The cold reality is this: You use email too much. When employees are besieged with an onslaught of incoming messages, they shut down and tune out.

Instead, take a balanced approach to using communication channels. Start by understanding the role of each tool in your toolbox. Then put together a multi-channel approach that allows you to manage your messages for greater impact.

Here are guidelines to help you decide which channel to use and when:

Channel		Best when used to...		DON'T use this to...
Email		Communicate time-sensitive information Inform employees about action they need to take Target information		Provide detailed, in-depth information Share milestones that don't require action
Intranet article?		Share detailed information Update employees about a project Show how a project is related to something else		Communicate complex or time-sensitive news
Poster		Reinforce key messages, events or actions required Communicate one message quickly		Inform employees of details or numerous action steps
Digital displays		Show upcoming events Share internal recognitions (birthdays, anniversaries, etc.)		Include in-depth details Send time-sensitive or complex announcements
Video		Dramatize, illustrate or highlight concepts and programs Create and build enthusiasm Engage an audience in action		Feature in-depth information Communicate complex subjects in lieu of face-to-face meetings
Text message		Alert about emergencies Communicate to off-site employees		Communicate low-priority messages
Postcard or desk drop		Grab employees' attention Remind employees about an action they need to take		Communicate FYI information that's not action-oriented