Assessment and measurement

Qualitative research

Qualitative assessment allows you to explore issues to gain insights. Discussions often produce stories and examples that help illustrate information.

Services for qualitative assessment include:

• Focus groups
  Focus groups allow for detailed discussion of key points, provide you with the “why” behind quantitative data, and allow for in-depth exploration of issues and valuable insights into what employees perceive and believe. Our researchers will help you identify participants, develop discussion guides, moderate the groups (or train your staff), analyze findings and compile results into a detailed report with strategic recommendations.
  
• Interviews
  Getting to the heart of the matter through one-on-one conversations with employees, managers and leaders will yield in-depth information. Our research team can help create a questionaire, conduct the interviews (or train your staff to do so), compile the findings and create a findings report that includes recommendations.
  

Contact Davis & Company's
measurement practice leader today:

David Pitre
1-877-399-5100 (Toll-free in the U.S.)
1-201-445-5100