Case Studies: How vehicle assessments improved employee communication at three companies

Situation: “I want to know what’s working and what needs improvement in our current vehicles so that strategic ways for improving them can be built into our communication plan,” said our client at an international media company.
Solution: Davis & Company conducted an independent vehicle assessment and facilitated a one-day session built upon the assessment to identify employee needs, steps for improving the vehicles and create plan objectives that support and align with company goals.
Results: The framework of a strategic communication plan was developed that leverages vehicles to support the company strategy and engage employees.

Situation: “How can we make our company-wide e-mail announcements easier to digest, clear and meaningful to our employees?” asked our client at a computer technology company.
Solution: Davis & Company assessed actual e-mail announcements and conducted an interactive teleworkshop for members of the communication team and participants in other organizations responsible for creating the e-mail announcements. We shared and discussed techniques and best practices and collaboratively analyzed e-mail communication to assess how well it engaged employees.
Result: E-mail announcements were shortened and made clearer and compelling to address employee concerns and needs.

Situation: “I want to ensure our online communication is timely, clear and easy to navigate,” said our client at a global industrial company.
Solution: Davis & Company facilitated a collaborative vehicle assessment session where each online publication was reviewed according to our best-practice criteria.
Result: The creation of editorial standards to clarify each publication’s tone, style, structure, article length, purpose as well as key players’ roles and the approval process.