How to write better headlines using Twitter

Employees are restless readers—if you can't grab their attention in your headline, they will skip your message and move on. Twitter, an online social networking tool that lets people post and read short text messages (or "tweets"), is full of ideas for catchy headlines. Here are some tips based on Twitter's "most-clicked" tweets.

Tip		Rationale		Most popular tweets
Ask a question.		Questions entice people to read more to find the answer—especially if it's on an interesting or provocative topic.		Want to remember everything you'll ever learn? What happens when one of the world's best violinists plays in a metro station for change?
Tell them how.	People want to know how your message relates to their world. Explain how to do something that makes their lives easier.	How to learn any language in three months How to fold a t-shirt in two seconds
Use powerful words.	The most commonly used words in the top tweets were: best, most, worst and great.	The best job in the world is taking applications now The worst Twitter post ever?

What is Twitter? Twitter is a free social networking and micro- blogging service that enables people to send and read other users' updates (known as "tweets"). Tweets are short, text-based posts of up to 140 characters long. Updates are displayed on the user's profile page and delivered to other users who sign up to receive them.