Demonstrate the value of your intranet with a scorecard

With tightening budgets, it's more important than ever to have strong metrics that demonstrate your intranet's contribution to the business. Relying on hits and stories covered just isn't enough to show senior leaders the value of your work.

To create a complete picture, you also need to show that employees understand key subjects and that they are satisfied with their experience. Here are three buckets of metrics to include in your intranet scorecard:

Categories		What is measured (examples)		How it's measured
		Web usage statistics, such as: Number of hits (unique visits) per day Number of pages visited Time spent per visit Hit spikes (unusually high number of visits)		Web tracking software
	Employees’ experience with: Relevance of content to employees’ jobs Timeliness of content Usefulness of content and tools Navigation Searchability Performance Opportunity for participation	Observation/user-testing Surveys Focus groups Online ratings, recommendations and comments Search terms with no results (i.e., employees don’t find what they’re looking for)
	Awareness or understanding of: Corporate strategy Company goals and performance HR/benefits Change initiatives	Surveys Focus groups Online polls Top search term