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December 1, 2008
Great ideas from our clients
While we would like to take credit for all the great ideas out there regarding employee communication, our clients deserve praise for their creative thinking too. Maybe one of their ideas will help you improve your communication program.
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The challenge
The Campbell Soup Company was launching a new intranet portal and needed to familiarize employees with its features.
The solution
Rather than create a long, text-based user guide, the company developed a visual guide with screen shots and callout boxes explaining various aspects of the site. It also contained useful tips on everything from signing in to customizing the homepage.
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Why we love it
- The visual guide allows time-pressed employees to quickly find the information that matters
most to them
- Since adults process most information visually, the guide helps people learn more easily
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The challenge
Petro-Canada wanted to involve employees in the communication process and get them to contribute to the company's intranet site.
The solution
The company gave select employees an inexpensive video camera to create 'YouTube-style' videos about their daily work experiences and posted them online.
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Why we love it
While still in the early stages, the pilot group appreciates being more involved in the communication process. Participants enjoy making their own videos as well as watching their colleagues' submissions.
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The challenge
MasterCard needed a way to make online articles more scannable.
The solution
For every article on the intranet, the company includes a sidebar called, "What you need to know," which summarizes the article in two to four key points.
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Why we love it
- Employees don't have time to read long articles and the sidebar helps them rapidly get the information they need
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...Latest [Smart Tips] Article
Smart Tips (2008) Archive
Great ideas from our clients
December 1, 2008
Create a year-end message that gets noticed
November 17, 2008
YOUR top questions on leader blogs: Answered!
November 3, 2008
Need inspiration to help your leaders communicate better?
October 20, 2008
Social media widgets: Little effort, Big results
October 6, 2008
Social media: It's okay to play
September 22, 2008
Create standard questions for measuring communication
September 8, 2008
Set guidelines to harmonize your internal publications
August 25, 2008
Increase readership of your newsletter by understanding user trends
August 11, 2008
Six ideas to rev up your intranet
July 28, 2008
5 ways to jump-start your learning
July 14, 2008
Steal these techniques to enhance your employee newsletter
June 30, 2008
What inspires us
June 16, 2008
Make town hall content more memorable with the power of stories
June 2, 2008
Gain insight about employees to create better town halls
May 19, 2008
Take the first step now to Wow! open enrollment communication
May 5, 2008
Give your HR communication a makeover
April 21, 2008
Developing a state-of-the-art focus group discussion guide
April 7, 2008
Tips for recruiting focus group participants
March 24, 2008
BAM! Four ways to spice up your headlines
March 10, 2008
Stop “overwriting” to attract interest and create meaning
February 25, 2008
5 tips for effective virtual focus groups
February 11, 2008
News flash: As easy as 1, 2, 3
January 28, 2008
Make communication planning a team effort
January 14, 2008
8 lessons learned for 2008
January 2, 2008
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