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October 6, 2008
Social media widgets: Little effort, big results
Worried that a foray into social media will tick off executives, send Legal into a tailspin and dry up your budget? A social media widget might be the low-risk, low-cost answer to your concerns.
Widgets—also referred to as modules, snippets and plug-ins—are mini web applications that are easily embedded within a web page. Best of all, widgets are free to download in most cases so there's little monetary investment.
Widgets to consider:
While there are tens of thousands of widgets available, three have strong potential in the employee communications arena. They are:
 1. RATE
This widget allows site visitors to rate your content based on a 5-star rating system.
Benefit for visitors:
- Provides a mechanism for giving feedback
- Helps visitors find content rated favorably by their peers
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Benefit for internal communicators:
- Provides insight into standard web metrics (i.e., hits, page views, etc.)
- Drives improvements to writing
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 2. SHARE
This widget enables site visitors to send a link of the web page to their colleagues via e-mail.
Benefit for visitors:
- Enables and encourages quick and easy knowledge sharing
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Benefit for internal communicators:
- Helps identify key topics of interest
- Increases readership through content referral
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 3. SUBSCRIBE
This widget helps your visitors easily subscribe to your RSS feed using any feed reader.
Benefit for visitors:
- Allows visitors to opt-in to content of interest and control the flow of information they receive
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Benefit for internal communicators:
- Helps to manage one of employees greatest complaints: information overload
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...Latest [Smart Tips] Article
Smart Tips (2008) Archive
Great ideas from our clients
December 1, 2008
Create a year-end message that gets noticed
November 17, 2008
YOUR top questions on leader blogs: Answered!
November 3, 2008
Need inspiration to help your leaders communicate better?
October 20, 2008
Social media widgets: Little effort, Big results
October 6, 2008
Social media: It's okay to play
September 22, 2008
Create standard questions for measuring communication
September 8, 2008
Set guidelines to harmonize your internal publications
August 25, 2008
Increase readership of your newsletter by understanding user trends
August 11, 2008
Six ideas to rev up your intranet
July 28, 2008
5 ways to jump-start your learning
July 14, 2008
Steal these techniques to enhance your employee newsletter
June 30, 2008
What inspires us
June 16, 2008
Make town hall content more memorable with the power of stories
June 2, 2008
Gain insight about employees to create better town halls
May 19, 2008
Take the first step now to Wow! open enrollment communication
May 5, 2008
Give your HR communication a makeover
April 21, 2008
Developing a state-of-the-art focus group discussion guide
April 7, 2008
Tips for recruiting focus group participants
March 24, 2008
BAM! Four ways to spice up your headlines
March 10, 2008
Stop “overwriting” to attract interest and create meaning
February 25, 2008
5 tips for effective virtual focus groups
February 11, 2008
News flash: As easy as 1, 2, 3
January 28, 2008
Make communication planning a team effort
January 14, 2008
8 lessons learned for 2008
January 2, 2008
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