Focus Group Book




September 22, 2008

Social media: It's okay to play

Because the social media landscape is growing exponentially, it's critical to stay on top of the trends—and there's no substitution for experiencing them for yourself. Here are five things you should know about—and easy-to-use resources for testing them out.

  Check out:
1. Social bookmarking is a method for managing your online bookmarks on the Internet—instead of the traditional way, through your web browser. These bookmarks can be easily accessed from any computer and shared with others (or kept private, depending on your personal settings). You can also search for what others with similar interests like. delicious.com
Facebook
2. Microblogging is essentially a scaled-down form of blogging. Using (typically) a cell phone or IM, users can publish short thoughts and ideas (generally up to 140 characters) to their personal blog. twitter.com
Twitter
3. Lifestreaming is an online record of a person's daily activities, aggregated from their online content such as blog posts, social network updates and online photos. friendfeed.com
Friendfeed
4. A mashup is a web application that combines data from multiple data sources to create a new service. pandora.com
Pandora
5. A tag cloud is a visual depiction of user-assigned tags or simply the word content of a site, used (typically) to describe the content of the site. Tags are usually single words, listed alphabetically. The importance of a tag is shown with font size or color. wordle.net
Wordle




...Latest [Smart Tips] Article

Smart Tips (2008) Archive

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December 1, 2008

Create a year-end message that gets noticed
November 17, 2008

YOUR top questions on leader blogs: Answered!
November 3, 2008

Need inspiration to help your leaders communicate better?
October 20, 2008

Social media widgets: Little effort, Big results
October 6, 2008

Social media: It's okay to play
September 22, 2008

Create standard questions for measuring communication
September 8, 2008

Set guidelines to harmonize your internal publications
August 25, 2008

Increase readership of your newsletter by understanding user trends
August 11, 2008

Six ideas to rev up your intranet
July 28, 2008

5 ways to jump-start your learning
July 14, 2008

Steal these techniques to enhance your employee newsletter
June 30, 2008

What inspires us
June 16, 2008

Make town hall content more memorable with the power of stories
June 2, 2008

Gain insight about employees to create better town halls
May 19, 2008

Take the first step now to Wow! open enrollment communication
May 5, 2008

Give your HR communication a makeover
April 21, 2008

Developing a state-of-the-art focus group discussion guide
April 7, 2008

Tips for recruiting focus group participants
March 24, 2008

BAM! Four ways to spice up your headlines
March 10, 2008

Stop “overwriting” to attract interest and create meaning
February 25, 2008

5 tips for effective virtual focus groups
February 11, 2008

News flash: As easy as 1, 2, 3
January 28, 2008

Make communication planning a team effort
January 14, 2008

8 lessons learned for 2008
January 2, 2008

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