Focus Group Book




January 31, 2005

Approach Your Work From an Employee Perspective

Demographics Assessment:

Complete the following assessment based on your knowledge of the employees at your company. If you don’t know the answer to a question, click the “Don’t Know” box. If you know the answer, click the “Know Answer” box and type your response in the space provided.

Question Don't Know Know Answer
1. How many people does your company employ?
2. How many managers are there?
3. What are the major locations your company operates in?
4. What percentage of employees has a college degree?
5. What percentage of employees has been with your company five years or less?
6. What is the turnover/attrition rate?
7. What languages are spoken?
8. What percentage of employees has e-mail access?

Your total points:

Scorecard:

Beginner (0-3 total points)
You could use a refresher on employee demographics. Contact your local HR rep to access all available employee data.

Intermediate (4-6 total points)
There’s room for improvement, but you’re on your way. Think about ways to leverage this information to meet employees’ needs.

Expert (7-8 total points)
Congratulations! You really know your employees. Keep doing what you’re doing.



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