Insights Blog

You’re gonna need a bigger boat

September 03, 2014   Category: Employee engagement

Read this great Mashable piece, 5 Ways the Workforce Will Change in 5 Years, and I’ll bet you’ll reach this conclusion: The ways we communicate with employees today simply won’t be effective in the future.

Best short survey ever

August 25, 2014   Category: Assessment and measurement

Here’s a problem with many surveys: They’re boring. Same format, same questions, same rating scale—although these elements may be technically correct, they add up to a dull experience for the participant.

Need to organize content? LATCH it

August 11, 2014   Category: Clear communication

I’m working with my colleagues Christine Burri and Kathleen Lota to improve a guide for HR business partners.

Limit your message to 50 (yes, 50) words

July 23, 2014   Category: Simplify

Almost every communicator I know is trying to reduce word count of emails, intranet content and every other way he/she provides information to employees.

13 things to do on your next site visit

July 18, 2014   Category: Audiences

I’ve spoken many times before about the need for HR and communication professionals to step away from your desk and visit employees in other locations. Only then can you understand how employees really work so you can design programs that meet their needs.

Reason #67 to cut content

June 30, 2014   Category: Simplify

Every time I recommend an ideal word count to a client (say, 50 words for email), I get pushback.

“Oh, that’s way too low,” someone in the meeting will say. “We’ll never be able to condense our content to meet that word count.”

Like bread, posters quickly become stale

June 05, 2014   Category: Vehicles and channels

The other day I toured a manufacturing facility, which is always a thrill for me—I love to see how interesting things are made.

What's your next job? And the one after that?

May 28, 2014   Category: Communication function

In my spare time, I give career advice to people like you: communicators, HR professionals and anyone who fulfills a professional service role in a large organization.

What keeps your CIO up at night?

May 06, 2014   Category: mobile

Although Information Technology and Internal Communication have not always been close, there’s never been a better time to put aside your differences and become BFFs with an IT professional.

The one thing you should do to improve employee town halls

April 17, 2014   Category: Town halls

At last week’s IABC Strategic Corporate Communication Leadership Summit, my session was designed to help participants “think outside the box to engage employees.” So naturally I introduced one of my favorite topics: the need to improve town hall meetings.