Recently, I facilitated a Q&A session with a group of communicators about improving leader communication. Everyone in attendance that day was facing big change in their organization, from mergers to restructuring to new initiatives.
As soon as I saw the “key message platform,” I knew we were in trouble. The draft was created with the best intentions—as a framework for communicating a major change program to employees at a large corporation.
Although it's been 65 million years since the dinosaurs became extinct, when it comes to communication, it may seem that some of them are still alive and well in your own organization. Here's one example that I hear all the time from forward-thinking employee communicators.