Insights Blog

How to create content that employees will actually read

November 30, 2016   Category: Simplify

Have you used the ride-sharing service Uber?

Why my sister-in-law will change how you manage employee communication

October 31, 2016   Category: Trends

I spent the weekend with my brother and sister-in-law in Southern California.

My sister-in-law Joanne works for a large corporation in the area; her expertise is not internal communication.

What you can learn from Target about employee communication

October 06, 2016   Category: Simplify

Target Corp., the retailer known for its big box stores, is going in a new

Need to get employees’ attention? Steal these 3 techniques from smart marketers

September 28, 2016   Category: Content

I’m very glad I don’t work in marketing; it’s a jungle out there.

Facing fear

Is fear actually your biggest obstacle?

September 23, 2016   Category: Planning and strategy

This week I was lucky enough to spend the day with a team of very cool internal communicators from a large, multinational company. These folks faced real challenges—organizational, logistical, legal and business—that made it difficult to build a best-practice employee communication program.

Why “news” is now a bad model for internal communication

September 16, 2016   Category: Vehicles and channels

You’re too young to remember the origins of employee communication in the mid 20th Century, so I’ll give you a little history lesson.

Why it’s so important to promote your publication to employees

September 09, 2016   Category: Employee newsletters

Imagine that you’re a new employee at your company. You’re getting acclimated, figuring stuff out, when a newsletter appears in your inbox. It’s something from the company, that’s clear, so you open it, but you can’t figure the darn thing out:

Employee not interested in a leader presentation

Employees: they’re just not that into you

August 24, 2016   Category: Leaders

It would be great to think that employees are fascinated by every piece of information about your company, and that they can’t wait for leaders to share information about Big Picture topics like the 7-point strategy or a bold new initiative or EBITDA results.

Even PR is shunning press releases. Why Internal Communication should, too.

August 16, 2016   Category: Audiences

I’ve often implored employee communicators to stop posting press releases on internal channels. There are so many reasons to do so, especially because employees hate packaged or “spun” commun

How well do you communicate with your youngest employees?

August 08, 2016   Category: Audiences

How young is your youngest employee? For certain companies that hire college graduates, that new worker is likely to be about 22.

For others, employees can be as young as 15 or 16.