Insights Blog

To improve employee communication, start with advertising

February 17, 2015   Category: Employee engagement

I just read a brilliant Marketing Daily column by Brad Fay, Let’s Think How Advertisi

Make your channels lighter, faster, more nimble

February 11, 2015   Category: Vehicles and channels

We’ve been having a little fun this week at Davis & Company by posting silly lists all around our office. It’s hard to tell how it started—perhaps when someone posted a list of Disney princesses (Belle, Ariel, Rapunzel . .

To improve your channel, read a magazine

February 02, 2015   Category: Vehicles and channels

I just returned from a trip to Frankfurt, and one of the most interesting moments I spent was standing in a bookstore looking at a rack of German consumer magazines.

How NOT to write survey questions

January 14, 2015   Category: Assessment and measurement

Every time we start talking about measurement here at Davis & Company, the conversation invariably turns to one of our pet peeves: bad survey questions.

Your first resolution for 2015: Conduct more research

January 07, 2015   Category: Assessment and measurement

How’s your first week of 2015 going? Hope you had some quiet time over the holidays to organize your paperwork or have fun with your family or binge-watch The Walking Dead.

Inspire your writing with Christmas carols

December 22, 2014   Category: Writing

On Saturday morning, I was at Macy’s so early that it wasn’t even crowded yet. So standing in the men’s department, I could actually hear the Christmas carols being played over the somewhat scratchy sound system.

Employee communication channels’ wake-up call: Espresso

December 12, 2014   Category: Vehicles and channels

Last month The Economist, the weekly global newsmagazine, launched a morning briefing channel called

The easiest way to improve your writing

December 02, 2014   Category: Simplify

One of my favorite magazines is Southern Living.

10 things I’ve learned about assessment and measurement

November 20, 2014   Category: Assessment and measurement

This morning I realized that the final installment of this series (what I’ve learned in 30 years) has to be about assessment and measurement.

10 things I’ve learned about employee communication channels

November 14, 2014   Category: Vehicles and channels

Davis & Company is celebrating our 30th anniversary this month and in honor of the occasion, I’ve been thinking about 30 things I’ve learned in the past three decades. Here is my second installment, 10 insights about channels: