Let’s say a senior leader has asked you to work on an important initiative—one that is essential for company success. Since you’re a dedicated, responsible person, you plunge into the project with great enthusiasm. So do your fellow team members.
Recently, I facilitated a Q&A session with a group of communicators about improving leader communication. Everyone in attendance that day was facing big change in their organization, from mergers to restructuring to new initiatives.
As soon as I saw the “key message platform,” I knew we were in trouble. The draft was created with the best intentions—as a framework for communicating a major change program to employees at a large corporation.