Insights Blog

Don’t listen to Baby Boomers

April 07, 2015   Category: Audiences

I have a confession to make: I’m a Baby Boomer. And, although I’ve tried to recover, no 12-step program can change the fact that I’ve got all the characteristics of people in my generation (born between 1948 to 1964).

One quick way to improve your publication

April 03, 2015   Category: Vehicles and channels

You know my philosophy: Great ideas for enhancing your employee communication program can be found everywhere you go.

Hungry for ideas for engaging employees? Here are 3 tasty tidbits

March 26, 2015   Category: Inspiration

Pay a visit to our offices in Glen Rock, NJ, and you’ll find that we’re always seeking inspiration—looking for ideas to help us solve our clients’ employee communication challenges.

4 ways to write compelling headlines

March 12, 2015   Category: Writing

You already know this: The headline is, by far, the most important part of any piece of content. How important? Here are two essential facts:

To improve employee communication, start with advertising

February 17, 2015   Category: Employee engagement

I just read a brilliant Marketing Daily column by Brad Fay, Let’s Think How Advertisi

Make your channels lighter, faster, more nimble

February 11, 2015   Category: Vehicles and channels

We’ve been having a little fun this week at Davis & Company by posting silly lists all around our office. It’s hard to tell how it started—perhaps when someone posted a list of Disney princesses (Belle, Ariel, Rapunzel . .

To improve your channel, read a magazine

February 02, 2015   Category: Vehicles and channels

I just returned from a trip to Frankfurt, and one of the most interesting moments I spent was standing in a bookstore looking at a rack of German consumer magazines.

How NOT to write survey questions

January 14, 2015   Category: Assessment and measurement

Every time we start talking about measurement here at Davis & Company, the conversation invariably turns to one of our pet peeves: bad survey questions.

Your first resolution for 2015: Conduct more research

January 07, 2015   Category: Assessment and measurement

How’s your first week of 2015 going? Hope you had some quiet time over the holidays to organize your paperwork or have fun with your family or binge-watch The Walking Dead.

Inspire your writing with Christmas carols

December 22, 2014   Category: Writing

On Saturday morning, I was at Macy’s so early that it wasn’t even crowded yet. So standing in the men’s department, I could actually hear the Christmas carols being played over the somewhat scratchy sound system.