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Write your own review!
“Great strategy is necessary, but insufficient. Great execution is required. And increasingly great execution depends on communicating effectively to those who actually get the work done. You can't communicate with anyone unless you first get their attention. This book tells you how.”
—Robert S. Shulman
chairman/founder Markitecture,
former CEO of Yankelovich, Clancy, Shulman.
“How do you communicate with an audience that is overworked, over stimulated, and overloaded with information? By telling them a story they want to hear. Brown and Davis lay out the do's and don't's of creating a compelling story that breaks through all the clutter. Your Attention, Please is a good story that will help you and your audience be more effective.”
—Bill Linton,
director of New Product Development, Bush Brothers
“Clear, concise and clever—both in the sense of giving you counter-intuitive ideas and being fun to read. If this won't get them to pay attention, I don't know what will.”
—John A. Byrne, executive editor, Business Week
“Okay, so it wasn't until I was at 35,000 feet with the Blackberry out of range and the laptop battery dead, that I was able to focus my attention on Your Attention, Please. And I'm glad I did. Paul B. Brown and Alison Davis provide a wealth of easy-to-follow ways to more effectively reach your audience. Your Attention, Please is informative, useful and, yes, even funny. I've never made a book required reading for my team, until now.”
—Steven T. Church
senior director, Communication, Georgia-Pacific
“The book does a fine job of practicing what it preaches, with lots of bulleted lists, callouts, and summaries.”
“It's true: Everyone is communicating, but no one is listening. In Your Attention, Please,” Alison Davis and Paul B. Brown reveal the clean little secrets of getting your message across—Keep it Simple, Keep it Short, and Keep it Smart. Successful politicians do it: “It's Morning in America.” Hollywood can do it even shorter: “Die Harder.” Madison Avenue can likewise do it in two: “Think Different.” But I can do it in one word: “BuyThisBook”!
—Alex Beam, Boston Globe columnist
“There's plenty of commonsense advice—keep information easy to digest, break up communications into bite-size bits, directly address consumers' desires and understand your audience.”
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