• 12 revealing insights on what it takes to reach your employee audience
• Dynamic, easy-to-navigate charts, checklists and captions
• High-impact attention-getting techniques from Hollywood, Madison Avenue, politics, consumer magazines and anthropology
• Real-world examples of what to do and what not to do
• Essential, go-to resources

Product Details
Trade Paperback: 256 pages

Publisher: Adams Business; October 2006
ISBN: 1-59337-687-1

• Discover why employees are tuning out and turning off
• Find out what five essential things you need to know about your employee audience
• Learn effective strategies for creating clear, concise and compelling messages that meet the needs of employees
• Gain insights on how to leverage visuals to make communication dynamic and easy to navigate