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An easy-to-follow, step-by-step guide for successfully planning and holding employee focus groups in your organization. Designed for human resources, training, communication and other managers who need to know what employees are thinking, the book is packed with tips, tools, case study exercises and advice.
No other guidebook focuses on the unique needs of employee focus group research and provides as many how-to’s and practical tips, gleaned from years of hands-on experience.
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- Samples you can tailor to your needs: an invitation, discussion guide and report
- Practical tips and how-to information
- Advice on logistics, location, timing and other nitty-gritty details
- Exercises to help you practice what you learn
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The guide shows you how to:
- Select the right participants
- Choose the best locale, timing and facilities
- Build a discussion guide that flows
- Moderate like a pro
- Deal effectively with challenging participants and unexpected events
- Debrief and analyze your data
- Develop insightful conclusions
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