Motivating your sales force through effective communication of your sales compensation program
Seven steps to gaining buy-in
Even the best sales incentive programs can't meet its objectives unless employees understand, believe that it's fair and know how to use the program to be successful. Yet it's getting more and more difficult to gain employee buy-in.
What's preventing sales compensation programs from taking hold? They're far too complex, change management is poorly focused and sales managers lack the detailed knowledge to explain the program and answer questions.
How can you break through these obstacles to make your program meaningful to employees?
Davis & Company and ZS Associates have partnered to develop this white paper on what you can do to simplify your sales compensation program. You'll learn how to:
Evaluate your current program to understand your sales force's perceptions and preferences
Develop a change management approach that supports your objectives and employee needs
Build knowledge and support among those who will explain the program: your leaders and managers
Translate complicated content into simple, persuasive communication
Presented in full-color and easy-to-navigate PDF format.
