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Easy to read, visually appealing and a wonderful addition to a communicator's toolbox.
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Pete Birle,
communications professional/author
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This book is perfect if you:
- Think focus groups would be useful in your work
- Are about to embark on a focus group project and have little to no experience with them
- Seek to learn what employees think
- Need to probe more deeply into recent survey results
- Want to improve your existing focus group process
168 pages, $24.95, 9 x 6 inches, paperback
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