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Davis & Company is really good at breaking down content and showing it in clear ways. This book will be great to have on hand when I need
it.
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Beth Gleba,
manager, Corporate Information, major U.S. retailer
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How can this book help you?
This all-inclusive, do-it yourself guide gives you everything you need to manage and facilitate employee focus groups, including:
- Easy-to-follow, how-to information
- Examples of how focus groups have been used in organizations
- Samples you can tailor to meet your needs, including a participant invitation, a discussion guide and
 a findings report
- Advice about conducting virtual focus groups
What does it include?
Even if you've never conducted an employee focus group before, this book covers each step in detail, including how to:
- Select the right participants
- Choose the best location, timing and facilities
- Build a discussion guide
- Moderate like a professional
- Deal effectively with challenging participants and unexpected events
- Debrief and analyze your data
- Develop insightful conclusions
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