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Employee Focus Groups
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How can you find what employees are thinking?

How to conduct employee focus groups


The step-by-step approach is a good refresher for seasoned communicators and a practical manual for the new professional.

Jodi Hutchison,
vice president, Internal Communications, CIT Group



 

Conduct employee focus groups.

Davis & Company's latest book, How to conduct employee focus groups, is the comprehensive guide that shows you how to explore issues, test concepts and generate ideas with employees so you can make more informed decisions.

Whether you're an HR professional, a communicator or anyone running a program, How to conduct employee focus groups can help you get the insight you're looking for.


What is a focus group?