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Each page offers a page of advice—an approach, an add-on to your program, a skill you can enhance—to lead you down the road of improved professional competencies. The book’s approach does not negate its strategic potential—this is practical, but not necessarily all tactical. Some of the suggestions are indeed quick top tips—“Create dos and don’ts for using voice mail effectively,” “Think of other verbs that can replace say.” But most offer new approaches you can take to bolster the strategy you have in place—“Help just one manager become a better communicator,” “Recognize there’s always more than one way out of the box,” “Pretend this is your first day on the job,”—with concise, but convincing arguments made for all. This handbook offers 73 fresh ideas about how you can boost your personal impact in the business.
In Touch, Strategic Communication Management,
Volume 7, Issue 3 April/May 2003
“No one knows more about communicating to employees than Jane Shannon, who developed Citicorp’s award-winning strategic employee communications program in the 1980s. Whether you are a newly minted communicator or a veteran, you’ll find wisdom and inspiration in Jane’s advice.”
–Katherine A. Nelson, founding principal,
Talent Strategy Partners LLC
“What gems of widsom! I wish I had known all this 20 years ago, when I started out in Communications. My life would have been so much easier!”
–Judith Binney, director, Corporate Human Resources Communications, Citigroup, Inc.
“We spend much corporate time and resource looking for the "quick hits" – accessible ways to be more effective, more efficient, more productive. In her funny, conversational 73 Ways, Jane Shannon helps shine the light on how to quickly make real progress on communications in almost any organizational setting.”
–Martha Sherman, Ph.D., VP, Organization Development,
JPMorganChase
“Any communicator who has spent years in the business might have written 73 Ways To Improve Your Employee Communication Program. But Jane Shannon did, blending a wonderful mix of common sense and originality in a handy little guide that will help anyone in the field. We communicators may be known for our way with words, but Jane seems to have come up with a winning number.”
–Dave Orman, Dave Orman Communications
“What a great book! From time to time every communicator needs a gentle nudge or a major smack upside the head to change behavior. 73 Ways provides communicators with those motivations ... from subtle to strong. It's wonderful to find an easy-to-read list of easy-to-implement ideas that can make your life easier.”
–Brad Whitworth, manager, Internal Communications,
Hewlett-Packard Company
“Anytime you read a book and walk away with several good ideas to implement, it's time well spent. In addition to being useful, 73 Ways is nicely packaged -- a great format, snappy graphics and the artful use of type.”
–Kevin Kelly, Corporate Communications, Engelhard
“Jane Shannon's wit and wisdom lends any corporate reader a library of useful advice for improving the function of their company's communications. Her down-home directness is refreshing in today's techno driven society. It's a complex message from the heartland in simple terms.”
–Bob Warkulwiz, president, Warkulwiz Design Associates, Philadelphia
“73 Ways To Improve Your Employee Communication Program is attractive, focused, irresistible and quick and easy to read.”
–Don Ranly, Ph.D., Professor, School of Journalism,
University of Missouri
“73 Ways is really outstanding. It contains lot of useful ideas, and the graphics and illustrations are truly creative. It's excellent.”
–Andrew Zucaro, president, AZCO Corporation, Fairfield, NJ
“What a great book! From time to time every communicator needs a gentle nudge or a major smack upside the head to change behavior. 73 Ways provides communicators with those motivations ... from subtle to strong. It's wonderful to find an easy-to-read list of easy-to-implement ideas that can make your life easier.”
“73 Ways to Improve...should be required reading for all entry-level corporate communicators as well as a treasured resource for even the most seasoned professionals. Employee communications is an increasingly complex discipline, but Jane Shannon has broken it down into highly digestible and useful tidbits, from the tried and true to the unexpected. A little book with a big return on investment.”
–Betsy Hays, communications consultant and garden writer,
Wayne, NJ
“Spend a few minutes with Jane Shannon and you’ll come away thinking differently, filled with new ideas and glad you spent the time. But most of all, you’ll feel smarter. I felt this way in meetings with her and had that feeling again after reading 73 Ways.
In her 30 years of corporate experience, Jane has pounded the pavement talking straight to employees, and pounded the keyboard helping turn corporate speak into real meaning for people. Her approach is to make communications honest, easy and conversational. In 73 Ways, those qualities shine through in her writing. The style is fun, the tips easy to access. In just a few minutes, you’ll learn things you can apply to your job—whether you’re a plant manager, HR professional, store clerk or CEO. These pearls of wisdom will make employees respond to you better in whatever form your communication takes.”
–Matthew Davis, COO, Davis & Company
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