Challenge:
Endo Pharmaceuticals Holdings, Inc., a company that specializes in treating and managing pain, employs 1,200 people in North America. In late 2007, Endo's Human Resources group began an initiative to improve benefits communication in response to employee feedback that information was complex and hard to find. HR also wanted to streamline enrollment to save money on printing.

Solution:
Endo retained Davis & Company to design a new communication approach for benefits, beginning with the introduction of a revamped 401(k) plan. The approach included a new visual identity featuring photos of people, short copy and easy-to-read charts. After creating a four-page brochure describing 401(k) changes, we also worked with Endo to develop a full-color, quarterly benefits newsletter, Putting It All Together, and carried the design 2009 through Open Enrollment.

Results:
The new approach to HR communications at Endo has been successful. Interviews with employees indicated that they are pleased with the new look and content of benefit communications. In particular, employees gave high marks for the 2009 Benefits Enrollment Guide.