Challenge:
The Great Atlantic & Pacific Tea Company (also known as A&P) is a supermarket chain with 456 stores in six states, employing more than 62,000 people. When the company announced the launch of a new ordering system and process—one initiative in their three-year, $250 million series of change initiatives—they needed a plan to communicate details about the system and how the process would affect employees' day-to-day work.

Solution:
Davis & Company developed a comprehensive communication campaign to enable district and store managers to effectively disseminate information about the initiative to their teams. The campaign included:

• Learning tools and communication guide
• E-mail messages, memos, newsletters, online surveys and posters
• Launch events

Results:
The business process upgrade was a success. Quantitative feedback indicated that 100% of store managers felt comfortable communicating the details of the initiative to their teams and, in turn, addressing their teams' questions and concerns. Likewise, 99% of employees indicated a high understanding of what was changing and how the changes would affect their job.

Davis & Company received an NJ/IABC Iris Award of Merit for the poster design and communication guide created for the project.