Creating communication toolkits for leaders and managers

Let's start with the bad news: The traditional cascade doesn't work. Just because you email a PowerPoint to leaders or managers doesn't mean they'll share information with their organizations or teams.

The good news is that you can provide leaders (vice presidents or department/location heads) and managers (those who supervise employees) with tools that will encourage them to communicate about essential topics. The key is to make sure communication toolkits provide information that's relevant and easy to understand, and to build tools designed to meet managers' needs.

In this workshop, Alison Davis and Kristin Zebrowski will share their experiences in creating communication toolkits that work—and will give advice on when to supplement a stand-alone toolkit with an interactive experience.

This workshop has been newly developed for 2012, based on successful toolkit projects Davis & Company has created for such companies as CSL Behring, CIT, Janssen Pharmaceuticals, MasterCard, Rogers Communications and Wyeth.