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Back to basics: Streamline your writing for new media


Intranets, Blogs, Twitter, Facebook.

New media is everywhere and companies are increasingly turning to it to communicate with internal and external audiences. But to really succeed in this new frontier, your messages need to be authentic, offer value and be interesting to your audience—in only a few sentences. They should also prompt readers to interact by posting comments or questions of their own.

This workshop reviews best practices that serve as the foundation of great writing and teaches new techniques that work best with today's electronic vehicles. It will help you revitalize your writing whether you're a seasoned professional or someone who's just getting started.


Feedback from attendees
100% of the participants who evaluated this workshop would recommend it to a colleague.

100% agreed they learned techniques that they could put to use in their work.

"Very good interactive session. Time flew by so fast. Very good speaker, very knowledgeable."















Bring this workshop to you!


You'll learn how to:

Adapt your writing for web and social media sites

Make your intranet sites, blog postings, tweets and status updates more valuable and interesting to your readers

Understand how people read online and how to emphasize the most important information

Write personal posts that sound like they're coming from a real person and not a corporation

Make messages more scannable so that readers pick up on key points in just a few seconds

Encourage participation and interaction from your readers