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Communication measurement essentials: Writing effective survey questions

The key to effective employee communication surveys is asking the right questions. And while questions seem simple on the surface, there's much more to writing good questions than meets the eye.

In this interactive session, we will show you what happens when survey questions go wrong (It's not pretty!). We'll teach you how to avoid the five most common pitfalls of writing survey questions. And we'll demonstrate how to write questions that are clear, simple, understandable, and, most importantly, give you the credible, actionable data you need.

















Bring this workshop to you!

You'll learn how to:

Develop objectives to frame your survey

Approach survey questions differently

Identify problem questions

Use the right scale for the job

Pressure-test draft questions

Fix awkward, confusing, troubled questions