It used to be simple to get the attention of employees by putting the CEO's name on a memo. But in an era of eye-catching consumer magazines and dynamic web sites like YouTube.com, it's time to ditch the text-only approach.

The new mantra is: Show, don't tell. Employees have less time to spend with communication, so they're reading less, scanning more and hitting the delete button faster. Using photos, charts, illustrations and other graphics will help employees decide where to invest their time, focus their attention and digest information quickly.

During this session you'll learn how easy it can be to attract attention and create clarity through thoughtful information design.