But this new communication channel can cause potential liability for companies. For instance, in April 2009, two employees of Domino's Pizza created a prank video in which they did disgusting things to customers' food, posting the video on YouTube. Within a few days, the video had been viewed a million times—and Domino's faced a major public relations crisis.
On the flip side, social media also has tremendous potential for engaging prospective, current and even former employees. Organizations as disparate as Best Buy, Deloitte, IBM, Pfizer and the U.S. Army have all used social media to bring employees closer and help them become more productive.
This interactive workshop will show you how take advantage of the potential of social media while managing the risks. We'll also share best practice examples and fascinating social media "don'ts."
