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How to: Develop an effective communication plan

Many of us approach the communication planning process with apprehension, believing that it's complicated, difficult and time-consuming. Worse yet, many completed plans, once approved, sit idle in their binders gathering dust.

Let us show you how an effective communication plan can help you gain buy-in for your efforts and serve as a useful roadmap throughout the year. Using practical examples from your organization, you will create a plan that is specific, realistic and measurable.




















Bring this workshop to you!


During this session, we will show you how to make your communication plan work for you.

You will learn how to:

Define a purpose that reflects your company's aspirations and challenges

Identify key messages that are consistent and focused throughout the organization

Use data (including demographic information and employee research) as a strong foundation

Write objectives that accurately describe your intended outcomes

Build focused strategies that are supported by several tactics

Involve the right influencers, experts, implementers and representatives to support your plan

Measure your progress against objectives