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Getting your message across to today's distracted audiences

It’s becoming increasingly difficult to break through the clutter and get people to pay attention to what you’re trying to communicate. A clear message and effective writing are essential, but they’re just the foundation of creating communication that encourages people to open the e-mail, pick up the publication, or link to the web page.

What’s needed is an innovative approach to capturing the attention of your audience (no matter who they are: employees, colleagues, customers, members, etc.). This workshop provides that innovative approach, by sharing the highlights of the new book, Your Attention, Please (Adams Media, October 2006), co-authored by Alison Davis.




Bring this workshop to you!


You’ll learn how to:

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Diagnose the problem: Why people don’t find communication interesting or compelling

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Understand your audience’s needs

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Focus your communication on meeting the audience’s needs

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Create a single, clear concept

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Provide easy navigation so that the audience doesn’t have to work too hard

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Use visuals to break through the wall of words

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Make it short

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Provide information that people can use—and that they therefore find useful