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You can leverage these same best practices—many of them simple and inexpensive—to improve your own intranet site. But doing so means more than imitating cool techniques—it requires that you understand the psychology and preferences of web users.
No matter what role you play in managing your intranet, this workshop will provide the inspiration you need to kick it up a notch.
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In this session, you'll learn how to leverage best practices—many of them low- or no-cost—from popular Internet sites to enhance your own intranet.
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Diagnose how employees experience web sites, and apply that knowledge to make key decisions
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Analyze your own preferences to gain insights into what employees need and want
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Structure content logically and intuitively
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Write for today’s web environment—and to meet people’s expectations
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Make your content more relevant and useful
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Use search to dramatically increase employee satisfaction with your site
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Understand the critical role that participation and customization play in today’s web sites
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Sell your recommendations to IT, senior management and other stakeholders using free or inexpensive publicly available research
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