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Communicating to Support Culture Change

A company's culture—defined by its vision, strategy, processes, structure and people—sets the tone for how work is done. Is your organization risk averse or does it plough ahead with abandon? Are decisions made independently or by committee? Is it innovative or traditional?

While identifying elements of your organization's culture may be easy, changing them presents a unique communication challenge. Effective change communication requires a new approach to communication with less reliance on e-mail and more on dialogue. With many people being change averse, this can be easier said than done.




Bring this workshop to you!


In this workshop, we will
show you how to:

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Identify the values of your current culture

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Articulate and clearly communicate what needs to change

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Outline why your organization needs to change in terms that will build understanding and commitment

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Put leaders and managers at the center of your change communication plan

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Encourage leaders and managers to promote change by living through example

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Use vehicles appropriately to drive change

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Celebrate and recognize milestones