Most employees already spend too much time in boring meetings. So the last thing they want to do is sit through a static focus group, listening to their colleagues answer a series of dull questions. 

For your next employee focus group project, don't follow the same low-energy routine. Instead, kick it up by making the session fresher, livelier, and more fun. How? By designing interactive exercises that give participants a chance to play a little. 

In this white paper, you'll be given seven exercises that will amp up the energy in your next focus group.

increase participation in focus group guide

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