In today’s fast-paced information world—with instant access, 24/7 breaking news and social media’s close connections—can employee newsletters still be relevant?

Actually, yes. Newsletters can play a key role in employee communication: to reduce information overload, create knowledge about important issues and provide employees with news they can use. But to do so, many newsletters need a makeover to transform them from old news to fresh, meaningful content. In this workshop, you’ll find out how.

You’ll learn:

  • About the evolution of newsletters, from house organs to information hubs
  • How to apply lessons learned from external media to improve your newsletter
  • What “service journalism” means and why it’s essential for newsletters
  • How to refresh your newsletter to attract employee interest
  • Why portion control is essential
  • How to measure results
     

Here’s your chance to improve your skills while spending time with our experts.

Upcoming workshops

Web workshop
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Communicate HR change employee