Use measurement to prove the value of employee communication
When it comes to determining the effectiveness of your efforts, there’s no substitute for measurement.
That’s why it’s surprising that employee communication professionals neglect research. Many think measurement is too time consuming, too expensive and too mathematical.
Good news: Measurement doesn’t have to be difficult. In this e-book, you’ll see how to approach essential metrics to build these methods into your ongoing program.
You’ll learn how to:
- Know your audience
- Use surveys to measure effectiveness
- Explore issues and preferences with focus groups
- Report on e-metrics
- Use data to make your case