“How to translate corporate information into local.”

“The willingness of senior leaders to face and address critical issues.”

“The accelerating pace of change.”

Do these challenges sound familiar? Whenever I speak at an employee communication conference, I ask participants what challenges they face in engaging employees. And they often express similar issues. For example, here are comments I heard recently. 

“Employees are more savvy and skeptical than ever. How can we break through?”

“Leaders often say one thing, then do another. That leads to mistrust.”

And my favorite:

“Employees’ insatiable demand for info that’s relevant and targeted. How can we meet their expectations?”

I’d love to hear from you. What are your biggest engagement challenges?