“How to translate corporate information into local.”

“The willingness of senior leaders to face and address critical issues.”

“The accelerating pace of change.”

Do these challenges sound familiar? On Friday, I led a session on employee engagement at the 2012 Forum on Strategic Communication Leadership, sponsored by CCI (Corporate Communication International at Baruch College/CUNY).

The participants were a particularly interesting mix of professionals, especially since a number were enrolled in the Executive Master in Corporate Communication course at Aarhus University in Denmark.

But despite the diversity of nationality and types of organizations, when I asked participants what challenges they face in engaging employees, they expressed the same issues I hear nearly every time I ask:

“Employees are more savvy and skeptical than ever. How can we break through?”

“Leaders often say one thing, then do another. That leads to mistrust.”

And my favorite:

“Employees’ insatiable demand for info that’s relevant and targeted. How can we meet their expectations?”

I’d love to hear from you. What are your biggest engagement challenges?

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