You know the accepted wisdom: Online is cool, fun, fast and interactive. And print . . . well, it just sits there, flat, dead and soooooo boring.
But a group of advertisers are challenging the accepted wisdom and making print ads pop . . . sometimes literally. In a feature on adweek.com, Tim Nudd shares 10 great magazine ads that don’t just sit there—they speak, shine, stick and even blow up.
Such special effects aren’t cheap, but they certainly create attention—and, even more importantly, leave a memorable impression that lasts and lasts.
And although the adweek piece emphasizes gee-whiz effects, remember that even simple stuff—such as creating something that the user folds or cuts out—gives you a big bang for a small buck.
So if you use print to communicate, consider how to make it more interactive.