Hi, I’m Alison and I’m from New Jersey. You may have heard a news report or two about my state this week: something about a big traffic jam (not surprising) that was caused by someone in the governor’s office playing a dirty trick on a mayor (Come to think of it, also not surprising.).
It’s a fascinating story, and the media are having a field day. But, although there are some internal communication implications (Like this question: doesn’t Mr. Christie communicate with his senior staff members?), I’d like to call your attention to the other governor in my neighborhood: New York Governor Andrew Cuomo.
So let’s drive across the George Washington Bridge (if the lanes aren’t closed) and watch Governor Cuomo make his annual State of the State speech.
Watch the video (fast-forward through the opening 20 minutes or so) and you’ll see that Governor Cuomo is using PowerPoint in a very interesting way. Yes, the PPT uses visuals to illustrate his points. But the points themselves are on the slide as well, almost as a closed-captioned version of the speech.
So as Governor Cuomo says, “Three years ago, the Capitol was literally and figuratively crumbling,” a photo of the Capitol building appears with those exact words (“Three years ago . . .) on the screen.
It’s not the most sophisticated way to present, but it has this effect: The messages that the governor wants to send are delivered three times: Once when he says them, second when you read them and third, when you view the image.
Particularly for a long presentation covering many topics, this use of PPT has its merits.
Only problem is, it’s not as newsworthy as the messy stuff going on across the river. : )