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January 13, 2010
Updates, minute by minute
When helping our clients improve their communication vehicles, the conversation often turns to employees' expectations about timeliness, transparency, simplicity and other key communication attributes. For better or worse, these expectations are increasing because employees apply the same criteria to internal communication as they experience in the media, marketing and other external communication. In other words, employees think internal communication should be as fast, as clear and as straightforward as, say, CNN.
Want an example? I just visited cnn.com to get the latest update on the Haiti tragedy. As you'd expect, CNN has a full spectrum of coverage, including this amazing update which posts a new item as often as every minute as the story develops.
The definition of "what's current" keeps changing. It's a struggle to keep up, but we need to try.
Posted by Alison Davis at January 13, 2010 04:18 PM
(Find me around the web)
