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January 19, 2010
How fast is your food?
I like to follow food trends, because I believe that what and how people eat is a leading indicator for other behaviors and preferences.
So here's an interesting one: People have broadened their definition of "fast food" to mean more than burgers and fries, according to a survey by food service consultancy Techomic, "Fast food" now includes such establishments as Panera Bread and restaurants that offer take-out.
The shift is partly as a result of the weak economy, which has caused restaurants to lower prices and offer more budget-friendly options like take-out.
Other findings:
- Nearly half (49%) of consumers now report eating at fast-food restaurants at least once a week, while 20% say the same about full-service restaurants and 16% about fast casuals.
- Nearly a quarter (24%) report having increased their visits to fast food restaurants in the past year. This was the largest increase reported among restaurant formats.
- 52% say that a traditional "fast food" meal should be delivered within five minutes, but consumers are willing to wait a bit longer for items they consider "food fast."
You are what you eat.
Posted by Alison Davis at January 19, 2010 07:26 AM
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