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November 18, 2009
50 in 50. #10: Getting Them To Give a Damn
I’ve been carrying around Getting Them to Give a Damn by Eric Chester so long that it’s dog-eared. I knew I needed to read this book (with its great subtitle, “How to Get Your Front Line To Care About Your Bottom Line”). But I never got around to it until my current 50 books in 50 days mania.
Boy, am I sorry I waited. This is a must-read book for anyone who needs to manage and engage Millennials—especially front-line, hourly employees who work in restaurants, coffee shops and call centers. Mr. Chester thinks a lot about these young workers, and he has develop practical advice about how to identify and attract job candidates, make hiring decisions, bring new hires on board, develop their skills and manage them so they’re motivated, deliver great customer service and stick with your company.
Unlike other books on the Millennials, Getting Them to Give a Damn is not a theoretical exercise; it’s a pragmatic guide to how to work with 16- to 24-year-olds. I could imagine a store manager or call center supervisor keeping this book in a drawer and referring to it often.
It’s also a valuable book for HR and communication professionals, and for senior managers who often forget what it was like to be 19 years old (which is nothing like being 49 or 59, that’s for sure).
Read Getting Them to Give a Damn if your traditional ways of motivating employees isn’t effective for young workers, and you need some new ideas.
Posted by Alison Davis at November 18, 2009 01:11 PM
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