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August 24, 2009

How cool! Video in a print publication

Broadcast network CBS has come up with a very cool concept for attracting attention for its fall season: embedding a video in the September 18 issue of Entertainment Weekly so that readers can see a preview of the lineup of new shows.

A two-inch screen starts playing as the page flips open; characters from the show “The Big Bang Theory” tell how to use the technology to view sneak peeks of “Two and A Half Men,” “Accidentally on Purpose” and the network’s drama show lineup. the speaker is located below the screen. There’s also an ad for Pepsi Max (Pepsi co-sponsored the ad).

Technology was developed by a company called Americhip: The screen can play about 40 minutes of video and the battery last 56 to 70 minutes without needing to be recharged.

CBS did not reveal how much the ad costs, but is limiting its distribution to New York and Los Angeles markets.

Wouldn't it be cool if we could include video in future editions of our print publications?

Posted by Alison Davis at August 24, 2009 02:34 PM