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August 01, 2008
¿Hablamos español?
I’m at it again, continuing my obsession with demographics, which was fueled by a supplement in this week’s issue of Advertising Age that contains insightful statistics about the U.S. Hispanic population, including:
The total U.S. population in 2007 was 301,621,157, of which 45,504,311 are Hispanics. (These and all other figures are from the U.S. Census Bureau.)
By 2020, the Hispanic population is projected to grow to 59 million. By 2050, the Hispanic population will increase to 102 million, comprising 24% of the population.
Sixty-seven percent of U.S. Hispanics have origins in Mexico, followed by 9% from Central America, 8% from Puerto Rico, 5% from South America, 4% from Cuba, 3% from the Dominican Republic, and 4% other.
Where U.S. Hispanics live
The largest market is Los Angeles, with 8.5 million Hispanics, who comprise 48% of the total population.
Next is New York, with 4.4 million Hispanics, 21% of the total population.
Rounding out the top 5, Miami has 2.15 million Hispanics (49% of the total population), closely followed by Houston (2 million, 34%), and Chicago (1.97 million, 20%).
Most people know that cities like Albuquerque (45%) and Dallas (25%) have a substantial proportion of Hispanic residents. But you might not realize that markets like San Francisco (23%), Denver (20.8%), and Washington, D.C.(11%) are also home to considerable numbers of Hispanics
Major markets with the highest percentage of Hispanics? Three in Texas: McAllen (1.15 million, comprising 96.5% of the population), followed by El Paso (817,200, 85.9%), and San Antonio (1.25 million, 54.6%).
Posted by Alison Davis at August 1, 2008 03:00 PM