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June 14, 2008
Inspiration (?)
I read a lot of weird stuff, about topics that are directly or tangentially related to communication. Sometimes all that content comes together to form a complete and elegant perspective. Other times, the flotsam and jetsam just sits there, like junk at the edge of the pier.
I bring you some of it, messy as it may be, hoping it will strike a chord and inspire you:
Women think differently. I can hear all the guys out there saying, “No, duh,” but this is actually useful: Scientists are beginning to prove that the women in your audience actually process communication differently than men do, according to this blog. Maybe that’s why all those facts you’re sending aren’t getting through?
Mobile (phone) marketing is coming. I am trying to keep up with the field of mobile marketing, because there will come a day (mark my words) when all employees will have a handheld PDA/phone/camera/whatever device and we’ll have to communicate to them. In this most recent column, David Koretz, a guru in this field, makes some provocative predictions. (Free registration required).
People don’t notice smaller packages, just higher prices. “Half gallon” ice cream containers are downsizing again—from 1.75 to 1.5 quarts. Lots of other makers of packaged goods are following suit, according to an article in USA Today, in an attempt to raise prices without appearing to do so. (So if you downsized your publication/website/other vehicle, would anyone notice?)
12% of Fortune 500 companies have a blog. Many communicators I talk to are still nervous about leveraging social media like blogging for internal communication. Yet increasingly even large corporations are embracing social media externally, according to B&B. Data you can use to make a case?
Posted by Alison Davis at June 14, 2008 10:39 AM
Comments
No comma is needed between the words "no" and "duh."
--> “No, duh,” <--
What you are trying to say in a colloquial way is "No kidding." Of course, you would not write it as "No, kidding."
Posted by: Grammar Spy at July 14, 2008 04:53 PM