1. Most people under 18 don’t read. They can read; they just don’t choose to, especially when they can get the information they need quickly in so many ways.
2. Most people over 18 don’t read either. More watch NASCAR than read novels. We skim and scan, rarely pausing long enough to actually pore over every word.
3. The media has created a standard of colorful, dynamic, beautiful visuals. Think of magazines, television, even newspapers. Pictures really do tell the story.
4. Cellphones, PDAs and other handheld devices will become the most prevalent communication tools of the future. How many words can you fit on those tiny screens? Not too many—but you can show concepts, via pictures and video.
5. Words are difficult to translate, as you try to operate globally. Visuals, on the other hand, are universal. (That’s why Hollywood action movies have so little dialogue.)
6. Visuals require focus and simplicity. They make you decide on the one concept you need to get across. Words allow you to waffle. Too many cooks make a muddy broth.
7. The most important reason: In an information-overloaded world, visuals cut through the clutter.

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