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June 06, 2005
Contemplating clutter
Too many e-mails, too much paper and, these days at my house, too many paint cans and drop cloths: Major home improvement is under way, slowly and very messily.
So it’s no wonder that I’ve been thinking about clutter in all its forms. Take my favorite, for instance: information overload. Every employee we’ve ever talked to says he or she receives too much information. That’s no surprise. But the flip side is that employees also report that they don’t have access to enough information, especially when it comes to subjects they care about.
Contradictory? Not really, if you consider that much of the information that fills our various mail boxes comes unbidden—we didn’t ask for it, and we may not want it. When we do want to learn about something, we want to find what we’re looking for quickly, easily and intuitively,
And that’s where employee communication efforts often fall short. It’s relatively easy to fill in-boxes with lots and lots of messages. But it’s much harder to provide employees with access to information on an ongoing basis, so they can find what they’re looking for as effortlessly as locating a book on amazon.com
Far too often, employees go to an intranet site to get information, and they are thwarted because the site is too confusing, too full of clutter, and the search function is weak. These bad sites don’t need a makeover—they need a complete overhaul. They need professional help, like the gal on HGTV who helps you re-organize your garage. The show is called “Mission: Organization” for a reason.
Although the garage looks nice after the re-org project, the purpose is not aesthetics; it’s ease of use. (Now you can actually find your pruning shears and trim that perennial.)
Savvy consumer magazine publishers get this. They know that a print magazine is designed to let the reader browse through the pages, reading the features that are the most compelling. But who wants to keep all those old magazines around the house, piling up on the coffee table? When it’s time to look something up, it’s much easier to go online and search the magazine’s Web site.
According to a recent survey by 101communications, an information technology consulting firm, those who subscribe to digital versions of their favorite magazines like Web versions because they are easier to save (55%), convenient (54%) and have search capability (51%). (Print has its advantages: three out of four subscribers say they prefer print because it’s easier to read while traveling.)
So take a long, hard look at your intranet site. Is it clean, well-organized and easy to use? Or is it time for some clutter-busting spring cleaning?
Posted by Alison Davis at June 6, 2005 02:57 PM
Comments
Hi Alison,
I have tools/services built around social software - blogs, wikis, forums, rss, etc. to help co's do clutter-busting. I would love to get your take on them.
Jim Wilde
www.advancinginsights.com/mybiz/blog
Posted by: Jim Wilde at June 23, 2005 05:35 PM
