« Exhibit A of how not to communicate | Main | Please go now »

April 21, 2005

C’mon, everybody, change right now!

In the rush of enthusiasm for a new change effort, leaders often want everyone to join in right away. This is a natural human response—you find it in people who have found God, or discovered love, or are fervently giving up an addiction—but it’s problematic when it comes to organizational change.

Here’s why: Although a percentage of employees might be inclined to change, it’s highly unlikely that they can just go ahead and do so, all on their own.

Let’s say the change is about improving efficiency. The goal is to do things smarter and faster. Senior leaders want to say, “Don’t wait for us to tell you how; go ahead and think about ways you can streamline your work.” Does that mean an employee can stop filling out those annoying, useless forms? Well, no, we need those for tracking. What if an employee unilaterally decides not to work on that superfluous ego-driven project that adds no value? Well, that’s career suicide, since the project was initiated by a senior VP, who will surely notice if it doesn’t happen.

See how it works? Employees aren’t really empowered to make meaningful change—the systems, processes and people that make up the organization are all conspiring against them. What’s left is the minor stuff that may or may not be on target. They can save money by not buying that box of paper clips. They can improve efficiency by holding shorter meetings. They can improve customer service by acting nicer. They can enhance quality by proofreading.

It all adds up to a big unintended consequence: Rather than making people feel empowered, encouraging everyone to change right now makes employees feel disenfranchised and small. And that’s not even counting that deadly hypocrisy effect: “You tell me you want me to change, but the system (or my boss) makes that impossible.”

What can you do? Counsel leaders that while it’s a great concept to ask employees to participate, it’s essential to find a realistic way to do so. That may mean creating mechanisms for asking questions, or making suggestions, or participating on a team. But it doesn’t mean telling people to “just do it.”

Posted by Alison Davis at April 21, 2005 06:34 PM