Press release

David Pitre shows how to conduct fast focus groups at Virginia SHRM conference

Glen Rock, N.J.—August 17, 2010 Why should you consider employee focus groups as a tool to manage your HR programs and initiatives? It's simple—the more you know about what employees are thinking, the easier it is to balance their needs with what the company has to accomplish.

But focus groups are often dismissed as a way to gather employee input because they are considered too complicated. While it's true that a comprehensive focus group study requires significant planning, there is a way to use them quickly to get the data you need.

David Pitre, Davis & Company vice president of Consulting Services, will lead a Virginia State SHRM Conference session on Friday, October 1, that explains the steps you need to take to successfully conduct a focus group project fast, from establishing a thesis to summarizing findings. In this highly interactive, hands-on session, Pitre will share tips and examples to help participants gather useful qualitative information—in just a few days.

Davis & Company helps leading organizations reach, engage and motivate their employees. Our clients include Eaton, ITT, Johnson & Johnson, PepsiCo, Pfizer, Rogers Communications and Tyco International. Founded in 1984, the firm also offers web-based workshops and publications on employee communication and HR/benefits communication. For more information, visit: www.davisandco.com