Press release

Alison Davis shows how to take a proactive approach to social media at HR Florida State Conference

Glen Rock, N.J.—July 27, 2010 Social media is one of the most talked-about trends in society, revolutionizing the way people share information. This new communication channel can and has caused liability for companies. On the flip side, social media has the potential for engaging prospective, current and former employees. How can you manage the risks, while taking advantage of social media's strengths?

Alison Davis, CEO of Davis & Company, will lead an HR Florida State Council conference session on Monday, August 30 at 9 a.m., that explains how to take a proactive approach to deploying this important new tool.

This 60-minute session will discuss how to:

• Define and set clear guidelines for acceptable use
• Tap into the potential of social media for communication, recruiting and engagement
• Deal with emerging issues such as harassment, bullying and confidentiality

Davis & Company helps leading organizations reach, engage and motivate their employees. Our clients include Eaton, ITT, Johnson & Johnson, PepsiCo, Pfizer, Rogers Communications and Tyco International. Founded in 1984, the firm also offers web-based workshops and publications on employee communication and HR/benefits communication. For more information, visit: www.davisandco.com